LARGE FIRM CAPABILTIES, SMALL FIRM SERVICE
We are the market leader in our category, setting the benchmark for excellence and innovation in the industry. What sets us apart is our unique business positioning - offering data driven insights and tailored strategies that delivers measurable results. Unlike our peers and competitors, we go beyond traditional approaches, combining deep expertise, cutting edge technology, and a commitment to understanding your business needs. Our proven track record of success and dedication to creating value ensures you are partnering with a team that puts your goals at the forefront, and your interests above our own.
An individual, working by himself or herself, often with a general real estate license and without specialization or training. 90% of all brokers fall under this category.
We call this THE POSTOFFICE BROKER.
All they do were to send you on-market listings that come across their desks and often do not have access to off-market listings. They do not add much value, do not provide analysis, do not provide advisory or services, yet pretend to be, or portray themselves to be "top brokers".
A small to medium size real estate firm of less than 100 brokers. They do everything from residential to commercial - a jack-of-all-trade. They hate it when we call them Resimercial firms. You are often serviced by 1 person that hangs his or her license at the firm but the firm does not actively gets involved in the transaction.
We call this THE NEIGHBORHOOD CONVENIENCE STORE.
They do not have much in-house capabilities. They compete based on price. Sometimes they do have a good listing or two but not often. They use this to entice you to work with them, hoping to strike the jackpot twice.
A large real estate firm could have upwards of hundreds or thousands of brokers. One of the largest have above 100,000 brokers worldwide. You are often serviced by 1-3 persons small teams within these large firms. As the firm takes a big bite out of the individual brokers' commission, the brokers are often predatory in nature.
We call this THE TWITTER.
They have the same capabilities that we have. Working with them is equivalent to working on Twitter - what you are working on can be accessed company wide, and soon your competitors and the whole world will know what you are working on.
The advantages to your competitors of you having multiple opposing brokers working for you at the same time are:
1. You are not a priority as they know they may not get paid for their efforts;
2. It will weaken your position as you are portrayed as desperate and uncoordinated as multiple brokers approached the same sellers or landlords with the same client for the same space;
3. It caused a lot of confusion in the market;
4. There is risk of a dual agency conflict;
5. You could be in for a commission dispute.
We call this THE MASS ORGY.
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